BRANDING

Your Brand​ Scent  communication is our thing,                             Amazing work is our promise​

  Your customer's success is the only result we care for

STRATEGY

Multi-sensory retail: why stores must appeal to all five senses

Creating an experience

For many retailers, operations take a front seat and a brand experience is just nice to have. Consumers just don't work like that; they have a brand experience in-store whether you planned it or not. That experience determines how long they stay in-store, how they feel about the time they spend there, and how much they value your brand. 

There's more and more evidence that a multi-sensory experience works. Way back in 1982, Milman found that slow music increased spend in supermarkets by 39.2% – since then, Nike has found introducing scent into their stores increased intention to purchase by 80%. More recently, Diageo showed that changes to the multi-sensory environment increased enjoyment of whisky by up to 20%. The Harvard Business Review also reported that those who haggled over the price of a car sitting in a hard chair offered 28% less than those in soft chairs. These numbers speak for themselves.