“Identity is cause;
brand is effect.”
Your Brand Scent communication is our thing, Amazing work is our promise
Your customer's success is the only result we care for
Multi-sensory retail: why stores must appeal to all five senses
Creating an experience
For many retailers, operations take a front seat and a brand experience is just nice to have. Consumers just don't work like that; they have a brand experience in-store whether you planned it or not. That experience determines how long they stay in-store, how they feel about the time they spend there, and how much they value your brand.
““However beautiful the strategy,
you should occasionally
look at the results.”
“We are partners,
We are a significant part of the
Multi Sensory experience of your in-store marketing ”
There's more and more evidence that a multi-sensory experience works. Way back in 1982, Milman found that slow music increased spend in supermarkets by 39.2% – since then, Nike has found introducing scent into their stores increased intention to purchase by 80%. More recently, Diageo showed that changes to the multi-sensory environment increased enjoyment of whisky by up to 20%. The Harvard Business Review also reported that those who haggled over the price of a car sitting in a hard chair offered 28% less than those in soft chairs. These numbers speak for themselves.