BRANDING
“Identity is cause;
brand is effect.”
Larry Ackerman
Your Brand Scent communication is our thing, Amazing work is our promise
Your customer's success is the only result we care for
STRATEGY
Multi-sensory retail: why stores must appeal to all five senses
Creating an experience
For many retailers, operations take a front seat and a brand experience is just nice to have. Consumers just don't work like that; they have a brand experience in-store whether you planned it or not. That experience determines how long they stay in-store, how they feel about the time they spend there, and how much they value your brand.
““However beautiful the strategy,
you should occasionally
look at the results.”
Winston Churchill
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“We are partners,
We are a significant part of the
Multi Sensory experience of your in-store marketing ”
There's more and more evidence that a multi-sensory experience works. Way back in 1982, Milman found that slow music increased spend in supermarkets by 39.2% – since then, Nike has found introducing scent into their stores increased intention to purchase by 80%. More recently, Diageo showed that changes to the multi-sensory environment increased enjoyment of whisky by up to 20%. The Harvard Business Review also reported that those who haggled over the price of a car sitting in a hard chair offered 28% less than those in soft chairs. These numbers speak for themselves.